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Practical research for operators who want to be found and booked inside AI assistants.
Ads Are Now in AI Answers: Who Is Buying the Click Under Your Tour
ChatGPT Ads now run in 60+ countries and Google is testing ads in AI Mode. In travel, Expedia, Viator and GetYourGuide are buying the slot under the answer. Here is what that means for tour and activity suppliers.
Muse, Dots and Instinct: What AI Agents Mean for Tour and Activity Suppliers
Meta, OpenAI and Instinct now have AI agents that book travel. Flights and hotels have a direct route in. Tours and activities do not, so the agent decides where to book. What suppliers should do now.
What You Actually Keep: Viator vs GetYourGuide vs Klook vs Direct
On a £100 booking you keep £70 on GetYourGuide, £75 on Viator, £80 on Airbnb Experiences and £98.30 selling direct. The full arithmetic, including the fees and payout terms the marketplaces do not publish.
Why Commission Models Break When AI Does the Recommending
Tour and activity suppliers pay 20-30% commission largely to buy ranking. New randomised research shows AI agents discount paid placement and reward unpaid endorsement - and the AI channel is settling on a take rate near zero.
What Is a Trust Score, and Why Do AI Assistants Need One?
Tixxly's Trust Score is a weighted composite of four factors — reputation sentiment (30%), cancellation rate (25%), booking success rate (25%) and response speed (20%) — scored 0-100. Here is how it works and how to improve yours.
How to Audit What AI Assistants Say About Your Tours
There is no Search Console for ChatGPT. Here is a repeatable, no-cost method for measuring how AI assistants describe and recommend your experiences — and how to diagnose what is holding you back.
AI Visibility Is the New Distribution Channel for Tour and Activity Suppliers
56% of US travellers now use AI to plan trips, up from 24% in 2024. For tour and activity suppliers, discovery is moving into the chat window — here is what the data says and what to do about it.
Viator vs GetYourGuide vs Klook vs Airbnb vs Direct: What You Actually Keep Per Booking
A channel-by-channel breakdown of take-home pay on a $100 booking, including payment processing.
How to Audit What AI Says About Your Tours
The full five-step DIY methodology for measuring your visibility inside ChatGPT, Perplexity, Gemini, Claude and AI Overviews.